Innovate or DIE!!- Ron Williams

[Professor of New Product Development Lindenwood University]

Tip of the week

 

Complete a small exercise that can help produce new products (innovations) or new aspects of an existing product

Choose a product

Select some aspects of the product, or of the marketing mix

Make a change the product – substitute, combine, exaggerate, change the order, or simply eliminate one aspect of the plan

Identify how the current product could become the updated product, and make it happen