Legrand Cablofil- Mascoutah, IL
Marketing Communications Intern, /Cablofil Employee 2008 to 2012
Multimillion-dollar company selling Cable Tray, Parts & Accessories, Solar Power Kits, (Preassembled Products) Future Line – Wind Power
Prominent team member of marketing campaigns, brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Selected Accomplishments:
l Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns (brochure) that propelled website rating from 0% (June 2012) to 100% by (July 2012), concurrently boosting monthly sales.
l Helped in market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and helped in creation of campaigns generating a rise in annual sales.
l Created web based catalog, introductory product lines, and video training updates to transform the website improving communication flow and adding effective sales tools.
l Entered catalog databases, and was responsible for updating product labels that enhanced product features and helped in differentiating products.
l Trained in customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
l Helped produce media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were instrumental in trade shows, and presentations.
http://www.cablofil.com/
Photo Shoots-
Website Updates-
I personally updated part numbers, set up the task bar on the side making the distion of parts easier. The catalog contained over 1,000 pieces and to see the entire updated online parts information clock the link below.
Training Individuals-
Brochures/ Catalogs-
Click the link to view brochres I have worked on and used photo's from phot shoots.
http://www.legrand.us/resources-and-downloads/catalogs-brochures.aspx
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