Danielle E. Sotnyk
905 E. Cedar St. l New Baden IL,62265 l Cell: 618-334-8865 l dsotnyk@lindenwood.edu Work:618-239-6059
Education
Lindenwood University – St. Charles, MO
Masters
of Communication – Completion date
l Major: Corp. Comm. l Emphasis: New Product Development
l Full Time Employee- Day Admissions
Bachelors
of Mass Communication December
l Major: Mass Communications l Emphasis: Public Relations
l Student Employee/ Student Government/ Student Athlete
southwestern illinois college – Belleville, IL
Associate
of Arts & Science
l Major: Arts l Emphasis: Science l Student Employee/
Student Athlete
Skills
l Marketing Strategies & Campaigns
l New Product Development
l Photo Shoots& Product Lines
l Product Positioning & Branding
l Web & Print Content Development
|
l Focus Group & Market Research
l Development of Training Materials
l New Product Launch
l Public & Media Relations
l Private & Corporate Relations
|
Recent
Awards
·
Recognized for IDW online product
inventory boost-Received Platinum rating for Legrand Cablofil website.
·
Headed photo shoot for new product
line, worked with professional photographers and designers.
·
Helped design and edit new
product catalogs, brochures, and pamphlets.(Media kit)
·
Worked with ground promotion
launch of new product line. (Solar power unit)
·
Placed first in Chevy Spark Promotional
Launch at Lindenwood University.
·
Teamed with Music Showcase, using
concerts within the St. Louis metropolis area to promote Chevrolet.
·
Worked closely with area dealers
George Weber, Jack Schmidtt, Johnny Londoff, and Jim Butler.
|
Professional
Experience
Lindenwood
University- Belleville, IL
Day
Admissions Head Coordinator’s –Asst. / Women’s Soccer Asst.
Handle records and databases, as well as
completing and updating vitals reports. Provide administrative and executive
support within busy office.
Selected
Accomplishments:
Demonstrated the ability to give campus tours to very dynamic
groups, including international students, families, and individual students.
Identified billing errors and recovered cost in vendor
overpayments. Implemented a new tracking mechanism to prevent future
recurrences.
Created databases and spreadsheets that improved inventory
management and reporting accuracy.
Legrand
Cablofil- Mascoutah, IL
Marketing Communications Intern, /Cablofil Employee
Prominent team
member of marketing campaigns, brand management, PR, media relations, corporate
positioning, product launches, advertising, sales collateral and tradeshow
marketing.
Selected
Accomplishments:
l Launched integrated, multi-channel print, catalog, web
and direct marketing campaigns (brochure) that propelled website rating from 0%,
to 100% in one month, boosting monthly sales.
l Involved with market launch of 21 new products. Researched
new product possibilities, collaborated with engineering team and helped in
creation of campaigns generating annual sales.
l Created web based catalog, introductory product lines,
and video training updates to transform the website improving communication
flow and adding effective sales tools.
l
Portfolio & References Available on Request l
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